What We Do

• Search Engine Optimisation
• Pay-Per-Click Advertising
• Banner Advertising
• Social Media Marketing
• Traffic Monitoring
• Digital Strategy Development
• All Services

Search Engine Optimisation

In layman's terms this means that we will ensure that your site is easy for search engines such as Google, Yahoo! and Bing to find. These days it is not enough anymore to merely have a presence online. Your website does nothing for your business if it cannot be found when somebody searches for certain key terms on Google.

Most of the work that goes into making sure your site can be found happens when our web developer sets up your site structure and starts to build it; that is why it is very important to choose a web development company that is up with the latest techniques for building sites and knows what the search engines are potentially going to be looking at.

Fully understanding search engine optimisation is like trying to guess the formula to Coca Cola's secret recipe. No one other than Google knows exactly how they find and rank websites but through a lot of trial and error on an everyday basis, and a heap of knowledge sharing, industry professionals such as us at CVW Creative are able to tell you what works and what we recommend for your site.

The main reason you want to optimise your site is that you want to appear on the first page of search results - let's face it, people rarely go to the second or even the third search result page these days. Getting on the first page happens essentially because words and phrases people are typing into Google match words written on your site, amongst many other things. This is also known as 'organic search' because it is free and people will naturally find you based on your site being relevant to what they are searching for. But unfortunately matching words is not the only ingredient in Google's SEO recipe. Another essential part is the number of so called 'back-links' your site has. Back-links are links pointing from other sites to your sites. To put it simple, the more of those back-links your site has, the more important (trustworthy and popular) your site appears to Google and the higher it will rank.

There are heaps of other factors Google considers and we could fill pages and pages with which would clearly be an information over-kill. If you like to learn more about how CVW Creative can help your website rank higher then do not hesitate to give us a call on 08 6424 0100.